Amazon Now data API
The BrandBaazar Amazon Now data API returns live product data from Amazon Now, Amazon's quick commerce service in India. Query hyperlocal catalogs, prices, stock status, search rankings, and delivery estimates for any covered pincode, and get results back as structured JSON. It is built for pricing teams, CPG brands, category managers, and market intelligence analysts who need to see what Amazon Now sells and charges, store zone by store zone.
DocumentationAmazon Now runs on dark stores and micro-fulfillment centers, so its catalog and pricing differ from the main Amazon.in marketplace. The same product can carry a different price in Bengaluru than in Delhi NCR, and assortment shifts by neighborhood. The API captures this hyperlocal layer directly: pass a location and you get what shoppers in that area actually see, including stock gaps and delivery promises.
Quick commerce data is hard to collect and few providers offer this as a named product. BrandBaazar runs the scraping infrastructure, proxy rotation, and anti-bot handling behind the API, so your team writes one request instead of maintaining crawlers. Plans start at $35 per month and include a 14-day free trial.
What data you get from Amazon Now
Hyperlocal catalog and pricing
Pull the product assortment Amazon Now shows for a given location, with selling price, listed MRP, discounts, and pack sizes. Catalogs differ by city and dark store zone, and the API reflects those differences.
Location-based availability
Check in-stock and out-of-stock status for the exact pincode or coordinates you pass. Stock sits in local micro-fulfillment centers, so availability in one neighborhood tells you nothing about the next.
Delivery ETA data
Capture the delivery promise Amazon Now displays for a location at request time, useful for benchmarking speed against Blinkit, Zepto, and Swiggy Instamart in the same areas.
Search and category results
Run keyword searches or browse category listings and get results back in ranked order, the same order shoppers see. Track where your brand appears for the terms that matter.
Product detail data
Get structured fields for individual products: title, brand, images, price, pack size, and ratings where the platform shows them. No HTML parsing on your side.
City-level scoping
Query specific cities as Amazon Now expands its footprint across India. New coverage areas become queryable through the same request format, with no integration changes.
Why Amazon Now coverage matters
India's quick commerce market has become one of the most competitive delivery battlegrounds anywhere, with Blinkit, Zepto, and Swiggy Instamart racing to open dark stores in every major city. Amazon Now is Amazon's answer, and its expansion from Bengaluru into more Indian cities makes it a feed worth watching. Because each micro-fulfillment center serves its own neighborhoods, national averages hide what matters: prices and availability change pincode by pincode. Hyperlocal data is the only way to see the market as shoppers do, and that is exactly what this API returns.
How teams use the Amazon Now data API
Quick commerce price intelligence
CPG and FMCG brands track selling prices, discount depth, and promo timing on Amazon Now across cities, then compare against Blinkit, Zepto, and Swiggy Instamart to keep pricing consistent and spot undercutting early.
Availability and out-of-stock monitoring
Dark store stock runs out fast. Brands and distributors poll availability for their SKUs by pincode and catch out-of-stocks before they turn into lost sales and lost search rank.
Assortment and shelf share analysis
Category teams map which products Amazon Now lists in each city, how deep each category goes, and where competitors hold search positions their own brand should own.
Market and investment research
Analysts and research teams use Amazon Now data to measure the platform's expansion, category mix, and pricing behavior as Amazon scales quick commerce across India.
How it works
Get access
Book a demo or pick a plan on the pricing page. Plans start at $35 per month with a 14-day free trial.
Send a query with a location
Call the API with a product, keyword, or category plus the city or pincode you want. No proxies, headless browsers, or anti-bot work on your side.
Receive structured JSON
Get prices, availability, ETAs, and rankings back as clean JSON, typically in under 100ms, ready for your dashboards, models, or agents.
Frequently asked questions
How do I scrape Amazon Now data?
The practical route is an API rather than building your own scraper. Amazon Now sits inside the Amazon shopping app with location-gated catalogs, aggressive anti-bot systems, and layouts that change without notice. BrandBaazar maintains that collection layer for you: send a request with a query and a location, and get structured JSON back. You skip proxy management, CAPTCHA handling, and parser upkeep entirely.
How fresh is the data, and are there rate limits?
Data is collected at request time, so responses reflect what Amazon Now shows at the moment you call, including current prices and stock. Typical responses come back in under 100ms. Rate limits depend on your plan; higher tiers allow more concurrent requests and larger monthly volumes. For monitoring work, most teams schedule polls at whatever cadence their use case needs, from every few minutes to daily.
Can AI agents and LLMs consume the Amazon Now data API?
Yes. The API was built with agent workloads in mind. Responses are clean, predictable JSON that a model can parse without HTML cleanup, and BrandBaazar supports MCP, so any MCP client can call Amazon Now data as a tool inside an agent workflow. Common patterns include agents that check quick commerce prices before making a recommendation and pipelines that feed fresh availability data into a retrieval layer.
How is Amazon Now different from the main Amazon marketplace?
Amazon Now is a separate quick commerce operation. Orders ship from local micro-fulfillment centers in minutes rather than from regional warehouses in days, and the catalog is a curated set of groceries, essentials, and fast-moving items rather than the full marketplace range. Prices, discounts, and stock can differ from Amazon.in for the same product. That is why it needs its own data feed; scraping the main marketplace will not show you the quick commerce picture.
Which cities does the API cover?
Coverage follows Amazon Now's own footprint. The service started in Bengaluru and has expanded to more cities, including Delhi NCR and Mumbai, and Amazon has signaled a much wider rollout across India. As new cities come online, they become queryable through the same API with no changes on your side. If you need a specific city or pincode validated before you commit, ask during the demo and we will confirm current coverage.
Can I use it for Amazon Now price tracking?
Price tracking is one of the most common uses. Call the API on a schedule for the SKUs and locations you care about, store each JSON snapshot, and you have a price history showing selling price, listed MRP, and discount depth over time, per city. Teams typically compare those series against Blinkit, Zepto, and Swiggy Instamart data from the same platform to see how Amazon Now positions itself.
Start pulling Amazon Now data today
Every plan starts with a 14-day free trial and 1,000 free API requests. No credit card required.