Instagram scraper API
BrandBaazar's Instagram scraper API returns public profile, post, reel, and hashtag data as structured JSON. One request gets you follower counts, captions, likes, comments, reel play counts, timestamps, and the product tags creators attach to shoppable content. Marketing teams use it to vet influencers, brands use it to track campaigns, and analytics platforms build social commerce dashboards on top of it. No proxies, no anti-bot work, no HTML parsing on your side.
DocumentationInstagram is where product discovery starts for a large share of shoppers, especially in beauty, fashion, and lifestyle categories. Creators post, audiences react, and demand shows up on marketplaces days later. Teams that watch Instagram closely see those moves early. Doing that at scale means collecting profile, post, and reel data continuously, which is exactly the infrastructure problem this API removes.
The Instagram API is part of BrandBaazar's wider commerce data platform, which covers 50+ data sources including Amazon, Flipkart, TikTok Shop, and YouTube. You can connect what creators post on Instagram with how products actually sell, price, and rank on marketplaces, all through one provider and one JSON format. Responses are also structured for AI agents, so the same data feeds dashboards and LLM applications alike.
What data you get from Instagram
Profile and creator data
Follower counts, bios, verification status, external links, and posting activity for any public account. The raw material for creator databases and influencer vetting before a campaign starts.
Posts and captions
Full post metadata including captions, media type, timestamps, like counts, comment counts, hashtags, and tagged accounts, returned as clean JSON ready for your pipeline.
Reels data
Play counts, likes, comments, and captions for reels on public accounts. Track which creators and formats are moving the categories you care about in short video.
Hashtag and keyword discovery
Pull posts for a hashtag to map emerging trends, monitor branded tags, and find creators already talking about your product category.
Engagement metrics
Likes, comments, and play counts across a creator's recent posts, the inputs you need to compute engagement rates and run influencer analytics at scale.
Shopping and product tags
See which posts and reels carry product tags and which items creators link, connecting social content to actual shoppable inventory.
How teams use the Instagram data API
Influencer vetting and campaign tracking
Check a creator's real engagement instead of trusting media-kit numbers, then measure campaign posts against baseline performance once the partnership goes live.
Trend detection
Spot rising hashtags, products, and creators on Instagram before that demand reaches Amazon or Flipkart, and pair the signal with BrandBaazar's marketplace pricing and search data.
Brand and competitor monitoring
Track branded hashtags, competitor accounts, and creator mentions to measure share of voice and catch reputation issues while they are still small.
AI agent grounding
Give shopping agents and LLM applications current Instagram data in structured form, so recommendations rest on what creators are posting now rather than stale training data.
How it works
Get access
Book a walkthrough using the Get a Demo form or pick a plan on the API plans page. You get an API key and documentation to start calling the API.
Call the API
Send a request for a username, post, or hashtag. BrandBaazar handles the collection layer, so there is no proxy or anti-bot setup on your side.
Get structured JSON
Responses come back as clean JSON, typically in under 100ms, ready for your warehouse, dashboard, or AI agent.
Frequently asked questions
How do I scrape Instagram data?
The fastest route is an API rather than building your own scrapers. Instagram changes its markup often, rate limits aggressively, and blocks datacenter IPs, so a homegrown scraper needs constant maintenance. BrandBaazar handles the collection layer for you and returns clean JSON for profiles, posts, reels, and hashtags. You send a request, you get structured data back, and your engineers never touch a proxy pool or a headless browser.
What Instagram data does the API return?
Public data across the surfaces that matter for commerce: profile details such as follower counts and bios, post captions and media metadata, likes and comments, reel play counts, hashtag results, and product tags on shoppable posts. Everything arrives as JSON, so it drops straight into your warehouse or dashboard. The API does not return data from private accounts.
How fresh is the data, and what are the rate limits?
Requests run in real time, so responses reflect what Instagram shows publicly at the moment you call the API rather than a stale snapshot. Typical responses come back in under 100ms. Rate limits depend on your plan, and higher tiers support larger request volumes for bulk monitoring jobs. If you need sustained throughput for something like daily tracking across a long list of creator accounts, talk to us about a plan that fits.
Can AI agents and LLMs use the Instagram data API?
That is one of the main reasons teams pick BrandBaazar. Responses are structured JSON built for machine consumption, and the platform supports MCP, so AI shopping agents can query Instagram data directly as a tool. An agent can pull a creator's recent reels, check engagement on a product mention, or ground a recommendation in current post data instead of guessing from training data.
Do I need to manage proxies or handle Instagram blocks?
No. BrandBaazar runs the entire collection infrastructure, including request routing and block handling, on its side. You call a standard HTTP API and get JSON back. There is nothing to configure beyond your API key, and no browser automation or CAPTCHA handling in your codebase. Your engineering cost stays limited to integrating one API instead of maintaining a scraping stack that breaks whenever Instagram changes something.
Can I get Instagram reels data through the API?
Reels are covered alongside regular posts. You can pull play counts, likes, comments, captions, hashtags, and posting timestamps for reels on public accounts, which is what most teams need for short-video trend tracking and creator benchmarking. Because so much product discovery on Instagram now happens in short video, reels data feeds directly into trend detection and video commerce analytics work across the BrandBaazar platform.
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Start pulling Instagram data today
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